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Apple Music is leading the charge in pushing Dolby Atmos, also known as spatial audio, in the music industry. This immersive audio technology offers a three-dimensional experience that goes beyond traditional stereo sound. Car manufacturers have already started switching to Atmos, and all sound bars, TVs, and consumer devices support it.
While independent artists and producers may be concerned about the potential financial impact of adopting Atmos, engineers can mix in Atmos using popular software such as Logic, ProTools, and UAD. This means that artists can create one music mix in Atmos that will translate on all mediums, which is revolutionary for the industry.
While there are talks behind closed doors in the music industry that all streaming services will switch over to Atmos and no longer accept traditional stereo mixes, there are currently no deadlines for this switch. However, it is recommended that artists keep a lookout for updates and not be on the tail end or late to the adoption of this technology.
Overall, the adoption of Atmos in the music industry is an exciting development that offers a new level of immersion for listeners. While there may be some initial costs involved for independent artists and producers, the technology's potential for widespread adoption across various mediums makes it a worthwhile investment.
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