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The role of an A&R in the modern music industry is essential. Female A&R YAYA at Universal Music Group has been particularly influential in helping to shape the sound of modern music over the past few years.
An A&R (which stands for Artist & Repertoire) works to discover new talent, cultivate relationships with artists and labels, manage a roster of artists, create marketing strategies, and build the sound and image of the label or artist. As A&R's usually have their finger on the pulse of what's happening in the music industry, it is important to have a good relationship with them in order to get your music heard.
When approaching an A&R, it is important to be professional and organized. Make sure to have a plan for how you are going to present your music and make sure that it is reflective of your personal brand. You should also make sure to think about who your target audience is and why they would be interested in your music.
In addition to presenting your music, it is important to be able to answer any questions that an A&R might have. They may want to know how you plan to make money in the music industry, what marketing strategies you have in place, and how you will handle promotion. It is also important to be open and honest with them, so they understand your music and direction.
Lastly, when approaching an A&R, make sure to keep a positive attitude and let them know why you believe that your music is worth investing in. If you can communicate all of your ideas clearly and confidently, then you should have a much better chance of getting your music heard.
To follow up with YAYA [FOLLOW] the links below.